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But, my face? Not so much… https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/1547494576758-DRRRGGMU9I301HXX096O/video-interview-too-light-1024x548.png Freelance Blog Posts - 11 Tips for a Stress-Free Video Call With the focus adjusted, you can see me on camera, but I’m a little fuzzy (almost ethereal!?) because of the light behind. https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/1547494609246-E3U7WQADANDEKD8B0E0Z/video-interview-just-right-768x398.png Freelance Blog Posts - 11 Tips for a Stress-Free Video Call Aha! The light coming from the window in front of me makes for a crisp, clear, and professional video chat image. https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/1547494821208-UBZZN14PB5HZY1SF4GCB/test-google-hangout-video-interview-300x161.png Freelance Blog Posts - 11 Tips for a Stress-Free Video Call https://www.lesliezaikis.com/home daily 1.0 2026-09-17 https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/0427c465-84fb-488d-a440-27ed7b1a4223/LMS-1008.jpeg Home https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/a3938780-9578-4b0a-a6cc-8c975a8f2498/Styled+Stock+Society+Office+Essentials+6.jpg Home - Strategy & Positioning I help founders and leadership teams get clear on what they’re building, who it’s for, and how growth should actually happen. This includes brand positioning, messaging, go-to-market strategy, and marketing prioritization. I translate instinct, data, and ambition into a focused plan teams can execute against. https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/ab196140-6808-457b-a068-aefa9f82904d/Styled+Stock+Society+Office+Essentials+10.jpg Home - Brand & Growth Marketing I design and lead marketing systems that build real relationships over time. My work spans email, content, community, retention, loyalty, partnerships, and customer experience, with deep expertise in lifecycle marketing. I focus on creating thoughtful, consistent touchpoints that turn first-time buyers into long-term advocates. https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/53603a71-5142-41a9-a7d8-9d27b2368364/Styled+Stock+Society+Office+Essentials+2.jpg Home - Operations & Systems I turn strategy into repeatable work. I build the planning rhythms, workflows, reporting systems, and accountability structures that make marketing sustainable. As a certified Scrum Master, I help teams move faster with less chaos. When needed, I step in directly to run channels, initiatives, or major projects. https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/04a5689e-02e4-41cc-abc8-f83fe34f9df5/The+New+HQ Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/cd73bc0b-dd18-44d5-af83-6ae490bb6611/1.png Home - Ello Products Turning a collection of great products into a brand people fall in love with. Defined the ideal customer and brand positioning, then brought it to life through the brand's first-ever awareness campaign and a stronger marketing organization. Brand Strategy • Integrated Marketing • Marketing Leadership https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/cd73bc0b-dd18-44d5-af83-6ae490bb6611/1.png Home - Edward Martin When a fast-growing luxury brand needs its strategy to catch up with its ambition. Evolved the positioning, marketing approach, and team to support a tile company's expansion into a whole-home luxury brand. Brand Positioning • Growth Strategy • Marketing Leadership https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/a2700484-b4b3-4719-9e33-c06486cb43b2/3.png Home - Chatbooks Taking on the important projects that don't fit neatly into anyone's job description. Stepped into whatever growth initiatives the business needed leadership for most, from major brand partnerships and customer research to performance marketing and interim marketing leadership. Special Projects • Customer Insights • Marketing Leadership https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/1e58a318-172a-4e7c-8ae3-ebb9117648dc/2.png Home - Edikted Turning a collection of great products into a brand people fall in love with. Defined the ideal customer and brand positioning, then brought it to life through the brand's first-ever awareness campaign and a stronger marketing organization. Brand Strategy • Integrated Marketing • Marketing Leadership https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/e2331131-8fbf-4a3d-9432-5de6bdcd5b16/4.png Home - Edikted What started as an email emergency became a bigger growth opportunity. Brought in to solve a critical email deliverability problem, then stayed to help build a smarter lifecycle engine and advise leadership on broader growth decisions. Lifecycle Strategy • Growth Marketing https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/15637fcb-84c8-4d19-b680-eb05f4150e1b/5.png Home - Georgia Tech Helping leaders align around the decisions that shape what's next. Designed and facilitated the strategic planning process for a new dean with new funding and a new charge, shaping the business school's next chapter. Strategic Planning • Facilitation • Executive Alignment https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/95fe477e-ae7b-4874-837f-60b1dc6af150/LMS-1128.jpeg Home - I’m a lifelong learner and passionate problem solver. For more than a decade, I've worked alongside founders, executives, and marketing teams navigating growth, change, and the inevitable complexity that comes with both. I'm at my best somewhere between the whiteboard and the work: asking the questions that sharpen the strategy, getting a room of smart people pointed in the same direction, and sticking around long enough to make sure something actually happens. Because a beautiful strategy sitting in a deck is useful to… no one. Clarity is good. Momentum is better. Outside of work, I live in Newport, Rhode Island, where I try to optimize for spending as much time as possible on the beach or on a boat. My two kids, dog, and husband, all of whom I love dearly, do their best to make this considerably less relaxing than it sounds. https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/04a5689e-02e4-41cc-abc8-f83fe34f9df5/The+New+HQ Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lesliezaikis.com/contact daily 0.75 2023-01-02