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But, my face? Not so much… https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/1547494576758-DRRRGGMU9I301HXX096O/video-interview-too-light-1024x548.png Freelance Blog Posts - 11 Tips for a Stress-Free Video Call With the focus adjusted, you can see me on camera, but I’m a little fuzzy (almost ethereal!?) because of the light behind. https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/1547494609246-E3U7WQADANDEKD8B0E0Z/video-interview-just-right-768x398.png Freelance Blog Posts - 11 Tips for a Stress-Free Video Call Aha! The light coming from the window in front of me makes for a crisp, clear, and professional video chat image. https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/1547494821208-UBZZN14PB5HZY1SF4GCB/test-google-hangout-video-interview-300x161.png Freelance Blog Posts - 11 Tips for a Stress-Free Video Call https://www.lesliezaikis.com/home daily 1.0 2026-09-17 https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/0427c465-84fb-488d-a440-27ed7b1a4223/LMS-1008.jpeg Home https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/a3938780-9578-4b0a-a6cc-8c975a8f2498/Styled+Stock+Society+Office+Essentials+6.jpg Home - Strategy & Positioning I help founders and leadership teams get clear on what they’re building, who it’s for, and how growth should actually happen. This includes brand positioning, messaging, go-to-market strategy, and marketing prioritization. I translate instinct, data, and ambition into a focused plan teams can execute against. https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/ab196140-6808-457b-a068-aefa9f82904d/Styled+Stock+Society+Office+Essentials+10.jpg Home - Brand & Growth Marketing I design and lead marketing systems that build real relationships over time. My work spans email, content, community, retention, loyalty, partnerships, and customer experience, with deep expertise in lifecycle marketing. I focus on creating thoughtful, consistent touchpoints that turn first-time buyers into long-term advocates. https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/53603a71-5142-41a9-a7d8-9d27b2368364/Styled+Stock+Society+Office+Essentials+2.jpg Home - Operations & Systems I turn strategy into repeatable work. I build the planning rhythms, workflows, reporting systems, and accountability structures that make marketing sustainable. As a certified Scrum Master, I help teams move faster with less chaos. When needed, I step in directly to run channels, initiatives, or major projects. https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/04a5689e-02e4-41cc-abc8-f83fe34f9df5/The+New+HQ Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/cd73bc0b-dd18-44d5-af83-6ae490bb6611/1.png Home - Ello Products From great products to a brand people remember. People loved Ello’s water bottles and food storage products. They just didn’t know to love Ello yet. We changed that. We got clear on exactly who we were talking to, found the big idea that would connect with her, and launched Ello’s first-ever brand campaign. Brand Strategy • Integrated Marketing • Marketing Leadership https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/5880fea4-f303-4db8-86a8-25df8a9fe364/2.png Home - Edward Martin From selling tile to owning the whole room. As Edward Martin expanded from a tile website into a luxury whole-home brand, I helped evolve the positioning, rethink how marketing worked, and build the team and creative engine to match the ambition. Brand Positioning • Growth Strategy • Marketing Leadership https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/a2700484-b4b3-4719-9e33-c06486cb43b2/3.png Home - Chatbooks If it was important, and didn't have an obvious owner, I was probably leading it. From a research study of 16,000 families to a design partnership with Rifle Paper Co., I went wherever there was an important opportunity that needed an owner. Special Projects • Customer Insights • Marketing Leadership https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/e2331131-8fbf-4a3d-9432-5de6bdcd5b16/4.png Home - Edikted I came to fix email. I stayed to build the growth engine. After solving an immediate deliverability crisis, I helped turn lifecycle into a smarter growth engine and became an advisor to leadership on customer behavior, marketing performance, and growth. Lifecycle Strategy • Growth Marketing • Executive Advising https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/15637fcb-84c8-4d19-b680-eb05f4150e1b/5.png Home - Georgia Tech A new dean. A new chapter. A lot of smart people with opinions. I designed and facilitated a strategic planning process that turned perspectives from across university leadership into a shared vision, clear priorities, and a plan people could actually act on. Strategic Planning • Facilitation • Executive Alignment https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/95fe477e-ae7b-4874-837f-60b1dc6af150/LMS-1128.jpeg Home I’ve spent nearly 15 years helping founders and executives figure out what to do next, and then helping make it happen. I’ve built household-name brands, shaped go-to-market strategies, stepped into fractional executive leadership roles, designed dozens of org charts, launched award-winning and best-selling products, and facilitated the conversations that get smart people aligned around what matters most. I’m at my best somewhere between the whiteboard and the work: asking the questions that sharpen the strategy, making sense of the messy parts, and sticking around long enough to build real momentum. Because a beautiful strategy sitting in a deck is useful to... no one. I love creating clarity, I’m obsessed with creating momentum. Outside of work, I live in Newport, Rhode Island, where I try to optimize for spending as much time as possible on the beach or on a boat. My two kids, dog, and husband, all of whom I love dearly, do their best to make this considerably less relaxing than it sounds. https://images.squarespace-cdn.com/content/v1/5c32858b9d5abbfa7edc0379/04a5689e-02e4-41cc-abc8-f83fe34f9df5/The+New+HQ Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lesliezaikis.com/contact daily 0.75 2023-01-02