Fractional CMO | Marketing Consultant
Hello! I’m glad you’re here.
I’m a brand, marketing, and strategy consultant partnering with growing companies to clarify positioning, build strong systems, and turn momentum into sustainable revenue.
I work with founders and leadership teams who have traction, talent, and ambition, but need sharper strategy, cleaner execution, and more aligned marketing to scale what’s already working. My background spans high-growth startups, media, education, and consumer brands, and I bring both executive perspective and hands-on fluency.
I also co-founded The New HQ where I share frameworks and insights shaped by my client work to support the growing workforce of people working independently.
Depending on the client, I act as a fractional CMO, a senior strategic advisor, or take ownership of a specific channel or initiative. When it makes sense, I bring in trusted collaborators through my consulting practice, 9 Blocks. I’d love to connect!
Strategy & Positioning
I help founders and leadership teams get clear on what they’re building, who it’s for, and how growth should actually happen.
This includes brand positioning, messaging, go-to-market strategy, and marketing prioritization. I translate instinct, data, and ambition into a focused plan teams can execute against.
Brand & Growth Marketing
I design and lead marketing systems that build real relationships over time.
My work spans email, content, community, retention, loyalty, partnerships, and customer experience, with deep expertise in lifecycle marketing. I focus on creating thoughtful, consistent touchpoints that turn first-time buyers into long-term advocates.
Operations & Systems
I turn strategy into repeatable work.
I build the planning rhythms, workflows, reporting systems, and accountability structures that make marketing sustainable. As a certified Scrum Master, I help teams move faster with less chaos. When needed, I step in directly to run channels, initiatives, or major projects.
The New HQ
After more than a decade of working for myself, I co-founded The New HQ with one of my best friends and chosen colleagues, Kaylin Aarts. We wanted to create a place to rethink work around real life and support people building careers on their own terms.
On Substack, we share essays, frameworks, lessons learned, and behind-the-scenes thinking about building a sustainable and joyful independent career.
If you’re curious about working for yourself or building something of your own, we’d love for you to join us.
