I turn ambitious, messy, ideas into positive momentum.
Growing teams rarely have a shortage of good ideas. There are too many priorities, too many possibilities, too many things everyone agrees are important, but no one quite knows how to move forward.
That's usually where I come in.
I help founders, executives, and marketing teams figure out what's worth doing, get the right people aligned around it, and make it happen. The deliverables change, but the job doesn't. Create clarity. > Get people aligned. > Build momentum.
Let’s connect! Get in touch.
SELECTED WORK
Ello Products
Turning a collection of great products into a brand people fall in love with.
Defined the ideal customer and brand positioning, then brought it to life through the brand's first-ever awareness campaign and a stronger marketing organization.
Brand Strategy • Integrated Marketing • Marketing Leadership
Edward Martin
When a fast-growing luxury brand needs its strategy to catch up with its ambition.
Evolved the positioning, marketing approach, and team to support a tile company's expansion into a whole-home luxury brand.
Brand Positioning • Growth Strategy • Marketing Leadership
Chatbooks
Taking on the important projects that don't fit neatly into anyone's job description.
Stepped into whatever growth initiatives the business needed leadership for most, from major brand partnerships and customer research to performance marketing and interim marketing leadership.
Special Projects • Customer Insights • Marketing Leadership
Edikted
Turning a collection of great products into a brand people fall in love with.
Defined the ideal customer and brand positioning, then brought it to life through the brand's first-ever awareness campaign and a stronger marketing organization.
Brand Strategy • Integrated Marketing • Marketing Leadership
Edikted
What started as an email emergency became a bigger growth opportunity.
Brought in to solve a critical email deliverability problem, then stayed to help build a smarter lifecycle engine and advise leadership on broader growth decisions.
Lifecycle Strategy • Growth Marketing
Georgia Tech
Helping leaders align around the decisions that shape what's next.
Designed and facilitated the strategic planning process for a new dean with new funding and a new charge, shaping the business school's next chapter.
Strategic Planning • Facilitation • Executive Alignment
HOW I HELP
-
Senior marketing leadership without a full-time hire.
I step into growing teams that need experienced leadership, clearer priorities, or someone who can connect the dots across the marketing organization.
-
Finding focus, making decisions, setting direction.
Brand positioning, marketing strategy, growth planning, organizational design, or simply figuring out which of the 47 good ideas is actually worth pursuing.
-
Leading workshops that create alignment, not just discussion.
I design and facilitate the conversations teams need to make decisions, build shared ownership, and leave the room knowing what happens next.
-
Taking ownership of the important thing that needs to move.
A major launch. A new marketing initiative. A channel that needs rethinking. Or the high-priority project that matters to the business but doesn't fit neatly into anyone's day job.
ABOUT ME
I’m a lifelong learner and passionate problem solver.
For more than a decade, I've worked alongside founders, executives, and marketing teams navigating growth, change, and the inevitable complexity that comes with both.
I'm at my best somewhere between the whiteboard and the work: asking the questions that sharpen the strategy, getting a room of smart people pointed in the same direction, and sticking around long enough to make sure something actually happens.
Because a beautiful strategy sitting in a deck is useful to… no one. Clarity is good. Momentum is better.
Outside of work, I live in Newport, Rhode Island, where I try to optimize for spending as much time as possible on the beach or on a boat. My two kids, dog, and husband, all of whom I love dearly, do their best to make this considerably less relaxing than it sounds.
THE NEW HQ
I co-founded The New HQ, a community and resource for people who work for themselves, where we share the practical stuff no one teaches you about building an independent business you actually enjoy running.
Along with one of my best friends and chosen colleagues, Kaylin Aarts, we write a weekly newsletter on Substack sharing frameworks, lessons learned, and behind-the-scenes thinking about building a sustainable and joyful independent career.
If you’re curious about working for yourself or building something of your own, we’d love for you to join us.
